Writing Well


Style is a small part of writing well. Most of writing is actually thinking clearly.

If you can think clearly, you can generate something to say.

You see, this guide is a ruse: one of its goals is to teach you critical thinking.

By thinking critically, you navigate contradictions and connect the dots others aren’t. You challenge the status quo. And, if you're elegant, you make people feel.

Why become a great writer?

It's a tool to accomplish everything else.


If you have something important to say and you say it well, you send strangers down paths they badly needed.

That's why it’s a disservice to humanity to keep your great thoughts to yourself. Especially when you consider the scale of writing: articles reach thousands.

Writing is the most radical thing you can do without money. Skilled writers change the world from their couch.

That’s leverage.


To write is to think with the help of paper.

Becoming a better writer makes you a better all-around thinker. You learn to communicate more clearly and more persuasively.

The world's top minds became brilliant through the habit of writing. Writing is how they realized their intellectual potential.

Social connection

My favorite perk of writing is meeting interesting people.

The most efficient way to meet interesting people is to become someone they already want to meet.

How? Do cool things and blog about it. Or podcast about it. Or record videos.

When you produce content with an authentic voice, people want to meet the person behind that voice.

The Shakespeares, Twains, and Austens of the future won't emerge from the book publishing industry. They’ll come from YouTube, podcasts, and blogs.

What you're about to learn

Together, we'll get to the bottom of a topic you've always wanted to write about. And you'll learn to rewrite your thoughts so they leave an impact on readers.

I’ll provide a cheat sheet at the end, but I recommend taking notes. Reading without note-taking is like exploring new territory without drawing a map.

Who should read this?

This handbook is for:

  1. Professional writers wanting to reach the top 1%: You’ll acquire new writing insights, and you’ll better understand what makes your own writing good.
  2. Aspiring writers who fear publishing themselves online: This will provide you with confidence in your process — so you hopefully take the leap and publish.

In 30 minutes, I can help you become a remarkably better writer.

Who wrote this?

I'm Julian. I write handbooks on mastering complex topics. They’ve been read by a few million people. I also write a monthly marketing column for TechCrunch, and I've authored a boring programming book for Pearson Education.

You can learn more about me here.

The brain is no place for serious thinking. If you're thinking about something important and complicated, write it down.
– Jack Altman

Start the handbook

Page 1: Introductions

How do you choose what to write about?

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