First, master fundamentals. Then, play infinite games.
— James Stuber

What I do

I try to simplify the mastery of complex subjects:

  1. I pick a skill I want to be good at.
  2. I research and experiment to uncover its principles. I question assumptions behind its conventional teaching. Best practices are often suboptimal.
  3. I get my hands dirty. Because the "difference between knowledge and wisdom is experience,” and I need experience to teach others.
  4. I rewrite until I have a handbook that is effective, interesting, and concise.
  5. I release the handbook for free. Each one takes approximately 1,000 hours.

Handbooks instead of books

Surprisingly, books are a relatively poor medium for education and discussion:

  1. Books become outdated, whereas I update my handbooks a few times per year.
  2. Books lack audio and video, which are at times critical for effective teaching.
  3. Books contain boring filler to reach page count requirements.
  4. Book excerpts can't be linked. So, people rarely return to re-read.

Work

My startup is Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Our clients include Microsoft, Imperfect Produce, Perfect Keto, and hundreds of others.

I also write a marketing column for TechCrunch and occasionally appear on podcasts to talk about marketing, including Indie Hackers and Mixergy.

In my free time, I write handbooks and blog posts on Julian.com. I'm grateful to say they've been read by millions.

Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. After our launch, I wrote the guide that startups consult when choosing a name. NameLayer was later acquired by Techstars.

I also created Velocity, a popular animation library used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.

Unconventional beliefs

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Filmmaking
Critical thinking
Podcasting
Motorboats
Wagyu steak
Piano
Webflow
Armageddon
Microbiome
Growth marketing
Web design
Apple
Rick and Morty
Eric Weinstein
Interior design
San Francisco
More...

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Pop music
Clickbait news
Celebrity gossip
Added sugar
Astrology
Planes
Twitter snark
City noise
Virtue signalling
School system
Perfume
Tribalism

Contact

Say hello on Twitter. Feel free to subscribe below for early access to future posts.

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