First, master fundamentals. Then, play infinite games.
— James Stuber


I use this site to deconstruct how things work:

  1. I pick a skill I want to be good at.
  2. I research and experiment to uncover its principles. I question assumptions behind conventional teaching—because best practices are often suboptimal.
  3. I get my hands dirty. "The difference between knowledge and wisdom is experience,” and I need real experience to teach others.
  4. I rewrite until I have a handbook that is interesting, effective, and concise.
  5. I release the handbook for free. Each takes around 1,000 hours.

I release handbooks on the web instead of books. Books are worse for learning:

  1. Books become outdated, whereas I update handbooks a few times per year.
  2. Books lack audio and video, which can be critical for effective learning.
  3. Books contain boring filler to reach page count requirements.
  4. Book excerpts can't be linked. So, people rarely return to re-read.


I founded Demand Curve, a Y Combinator startup that helps other companies grow: We train teams in marketing, we help them hire marketers, and we run an ads agency. Clients include Microsoft, Segment, Imperfect, Basecamp, and Zendesk.

I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.

In my free time, I write handbooks and blog posts on Julian.com. They're read by 1.5 million+ people per year.

Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. NameLayer was acquired by Techstars.

I also created Velocity, a web animation engine used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.


Critical thinking
Wagyu steak
Growth marketing
Web design
Rick and Morty
SF Bay
Interior design


Clickbait news 🚫
Planes 🚫
Celebrity gossip 🚫
Perfume 🚫
Teen pop 🚫
Added sugar 🚫
Astrology 🚫
Tribalism 🚫
City noise 🚫
Emotional bias 🚫
School systems 🚫
Twitter snark 🚫

Say hello

Say hello on Twitter: @Julian.

I tweet about writing, critical thinking, and audience growth.

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