Writer, founder, investor
First, master fundamentals. Then, play infinite games.
— James Stuber

The goal of Julian.com

I use this site to deconstruct complex topics then teach them to others:

  1. I pick a skill I want to be good at.
  2. I research and experiment to uncover its principles. I question assumptions behind its conventional teaching. Best practices are often suboptimal.
  3. I get my hands dirty. Because the "difference between knowledge and wisdom is experience,” and I need experience to teach others.
  4. I rewrite until I have a handbook that is interesting, effective, and concise.
  5. I release the handbook for free. Each takes around 1,000 hours.

I release handbooks instead of books.

Counterintuitively, books are a worse medium for learning:

  1. Books become outdated, whereas I update handbooks a few times per year.
  2. Books lack audio and video, which are at times critical for effective teaching.
  3. Books contain boring filler to reach page count requirements.
  4. Book excerpts can't be linked. So, people rarely return to re-read.


My startup is Demand Curve, a Y Combinator-funded resource for helping companies grow. We train teams in marketing, help them hire marketers, and run a growth agency. Clients include Microsoft, Segment, Imperfect, Zendesk, and many others.

I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.

In my free time, I write handbooks and blog posts on Julian.com. They're read by 1.5 million+ people per year.

Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. After our launch, I wrote the guide that many startups consult when choosing a name. NameLayer was later acquired by Techstars.

I also created Velocity, a popular animation library used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.


Critical thinking
Wagyu steak
Growth marketing
Web design
Rick and Morty
Eric Weinstein
Interior design
SF Bay


Clickbait news
Celebrity gossip
Added sugar
Teen pop
Twitter snark
City noise
Emotional bias
School systems

Talk to me on Twitter

Say hello on Twitter: @Julian.

I tweet about writing, critical thinking, and audience growth.

You can also subscribe below for early access to my future handbooks.

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