I use this site to deconstruct how things work:

  1. I pick a skill I want to be good at.
  2. I research and experiment to uncover its principles. I question the assumptions behind its conventional teaching.
  3. I get my hands dirty. "The difference between knowledge and wisdom is experience,” and I need experience to teach others.
  4. I rewrite until I have a handbook that is interesting, concise, and effective.
  5. I post progress updates on Twitter along the way.
  6. I release the handbook for free. Each takes around 1,000 hours.

I release handbooks instead of books because books are worse for learning:

  1. Books become outdated, whereas I update handbooks regularly.
  2. Books lack audio and video, which can be critical for effective learning.
  3. Books contain boring filler to reach page count requirements.
  4. Book excerpts can't be linked. So, people rarely return to re-read.

A quote

“I had lunch with a producer a few years ago. At some point, I said, 'Every film I do, I have to believe that I’m making the best film that’s ever been made.' He was absolutely shocked by this. It just never occurred to him that someone would think like that. And that, to me, was truly shocking—because films are really hard to make. They're all-consuming. Everything goes into it for a couple of years. So it had never occurred to me that there were people doing it who weren’t trying to make the best film that ever was. Why would you otherwise? Even if it’s not going to be the best film that’s ever been made, you have to believe that it could.” —Christopher Nolan


Critical thinking
Wagyu steak
Growth marketing
Hifi audio
Rick and Morty
Interior design


Clickbait news
Celebrity gossip
Teen pop
Added sugar
City noise
School systems


I founded Demand Curve, a Y Combinator startup that grows other companies: We train teams in marketing, we help them hire marketers, and we run an agency. Clients include Microsoft, Segment, Imperfect, Basecamp, and Zendesk.

I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.

In my free time, I write handbooks and blog posts on Julian.com. They're read by 1 million+ people per year.

Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. NameLayer was acquired by Techstars.

I also created Velocity, a web animation engine used by Samsung, Uber, WhatsApp, and thousands more. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.

Say hello

Say hello on Twitter: @Julian.

I tweet about writing, critical thinking, and audience growth.

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