First, master fundamentals. Then, play infinite games.
Cut through the noise
I spend thousands of hours trying to simplify the mastery of ambiguous things:
- I pick a skill I want to be good at.
- I research and experiment to uncover its principles. And I question assumptions behind its conventional teaching.
- I get my hands dirty. Because the "difference between knowledge and wisdom is experience,” and I need experience to teach.
- I keep writing until I think it's one of the best things I've written.
- I release the handbook for free.
Handbooks instead of books
Surprisingly, books are a relatively poor medium for education and discussion:
- Books become outdated, whereas I update my handbooks a few times per year.
- Books lack audio and video, which are sometimes critical for effective teaching.
- Books contain boring filler to reach page count requirements.
- Book excerpts can't be linked. So, people rarely return to re-read.
My startup is Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Our clients include Microsoft, Imperfect Produce, Perfect Keto, and hundreds of others.
I also write a marketing column for TechCrunch and occasionally appear on podcasts to talk about marketing, including Indie Hackers and Mixergy.
In my free time, I write handbooks and blog posts on Julian.com. I'm grateful to say they've been read by millions.
Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. After our launch, I wrote the guide that startups consult when choosing a name. NameLayer was later acquired by Techstars.
I also created Velocity, a popular animation library used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.
Rick and Morty
Say hello on Twitter. Please tweet me any typos or errors you find.
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