About Julian
I try to make mastery

What I write about

I look for interesting topics that are considered overwhelming. 

Then I work hard to make mastery in those topics straightforward:

  1. I pick a topic I feel has yet to be dissected well. (Nearly everything.)
  2. I research and experiment to uncover the topic's unstated principles. I question assumptions behind its conventional teaching.
  3. People are better motivated to learn if they're passionate about the material, so I interweave a narrative for what got me interested.
  4. I release online and for free.

Why I don't write books

Readers often ask why I don't publish my handbooks as (e-)books. 

Surprisingly, books are a worse medium for education and discussion:

  • Books become outdated, whereas I update my handbooks weekly.
  • Books don't contain audio or video, which I've found critical to teaching.
  • Books contain boring filler material to reach high page counts.
  • Book excerpts can't be publicly linked. (Because readers have to buy the book — and most won't.) A lack of linking means a lack of sharing and referencing. Few people revisit.

You can see all my handbooks here. I also have a blog and Twitter feed:

  • Blog — How I overcome obstacles.

Suggest a handbook topic

Suggest handbook topics

Dope. You're good to go. Say hello on Twitter.

Dope. You're good to go. Say hello on Twitter.

Oops. The form submissions didn't go through. Please alert me on Twitter.

What motivates me

There are many experts, but few great teachers. We need more great teachers.

Teaching is a skill unto itself that many are not competent at. Most experts don't deliberately practice teaching.

They think, "I've put thoughts down on paper. Now, readers can figure out nuances on their own."

That's not good enough.

A great teacher explains how to cook instead of merely analyzing a recipe. 

And they engage readers with narrative, which makes their content universally appealing. And wholly engaging.

As a result, teachers excite you about many things. They inspire you to explore.

In other words, it winds up being great teachers — not world-class experts — who help you attain mastery in life.

That's why I spend little time admiring experts and more time seeking teachers. 

I do so with the open-mindedness that great teachers needn't hold positions of prestige: Bloggers and podcasters enlightening you weekly can have a greater impact than your professors.

Podcasters and bloggers are also widely accessible. They're teachers for the masses. And that's what I hope to be.

Read what you love until you love to read.
– Naval Ravikant



I run Bell Curve, a growth agency for tech companies. I was interviewed about it here.


I started NameLayer, a domain name company that sold domains to startups and Fortune 500's. After NameLayer's launch, I wrote the guide that many startups consult when choosing a name. NameLayer was acquired by Techstars.


I made Velocity — a popular open source library. It's used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it through Pearson. I was then awarded the Stripe grant, with which I made Libscore. I was interviewed here and here.

Want to email me? I'm inquiry at {my domain}. As long as you're not expecting feedback on something (I'm short on time), I will absolutely respond.