About

Writing

I use this site to deconstruct how things work:

  1. I pick a skill I want to be good at.
  2. I research and experiment to uncover its principles. I question the assumptions behind its conventional teaching.
  3. "The difference between knowledge and wisdom is experience,” so I get my hands dirty and experiment.
  4. I rewrite until I have a handbook that is interesting, concise, and effective.
  5. I post updates to Twitter along the way.
  6. I release the handbook for free. Each takes around 1,000 hours. They're read by over one million people every year.

You can read the handbooks, listen to the podcast, or get my newsletter.

Career

I invest in startups across most stages, sectors, and geographies. Invest with me by going here.

I also founded Demand Curve, a Y Combinator startup that grows other companies: we train teams in marketing and run a growth agency. Clients include Microsoft, Basecamp, Tumblr, and Zendesk.

I wrote TechCrunch's growth marketing column and occasionally appear on podcasts to chat growth.

I also created Velocity, a web animation engine used by Samsung, Uber, WhatsApp, and thousands more. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my work on Forbes.

A quote

“I had lunch with a producer a few years ago. At some point, I said, 'Every film I do, I have to believe that I’m making the best film that’s ever been made.' He was absolutely shocked by this. It never occurred to him that someone would think like that. And that, to me, was truly shocking—because films are really hard to make. They're all-consuming. Your family life and everything else goes into it for two years. So it had never occurred to me that there were people doing it who weren’t trying to make the best film that ever was. Why would you otherwise? Even if it’s not going to be the best film that’s ever been made, you have to believe it could.” —Christopher Nolan

Yes

Critical thinking
Filmmaking
Growth marketing
Piano
Webflow
Powerboats
Hifi audio
Twitter
UFC
Chocolate
Rick and Morty
Apple
NorCal
Microbiome
Interior design
More...

No

Clickbait news
Planes
Celebrity gossip
Perfume
Teen pop
Snark
Added sugar
Astrology
Tribalism
City noise
School systems

Contact

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