As you can tell by the domain name and enormous blue header, I'm Julian.

I aim to write concise, simple, and effective guides.

When something strikes me as overwhelming but worthwhile, I try to figure out how to make it easy for everyone. That's what excites me.

My approach:

In the end, I freely publish book-quality guides that are concise and effective.

"With an hour to save the world, I'd spend 50 minutes defining the problem and 10 minutes solving it."
– Unknown
Non-writing work

I started NameLayer, a domain name company that sold premium domains to startups and Fortune 500's. After NameLayer's launch, I wrote the guide that startups often consult when choosing a name. NameLayer was acquired by Techstars to help name their startups.


I made Velocity, one of the most popular open source libraries. It's used by Samsung, Uber, WhatsApp, and thousands others. I authored a book on it through Pearson. I was also awarded the Stripe grant, with which I made Libscore. I was interviewed about it here and here.


directed (1) videos (2) where I interviewed startup founders. I've also directed promo (1) videos (2) for Webflow (where I was the VP of Marketing). And, in college, I fooled around with (1) mock (2) TV spots. I plan to get better at my filmmaking hobby in 2018.


I'm on Twitter if you'd like to watch me experiment with what I'm teaching next.

Wondering how this website was made? It's built on Webflow's content management system. I designed it from scratch with a heavy amount of custom JavaScript.

Please use this email only for serious media and business inquiries.