Writer, founder, investor
First, master fundamentals. Then, play infinite games.
The goal of Julian.com
I use this site to deconstruct complex topics then teach them to others:
- I pick a skill I want to be good at.
- I research and experiment to uncover its principles. I question assumptions behind its conventional teaching. Best practices are often suboptimal.
- I get my hands dirty. Because the "difference between knowledge and wisdom is experience,” and I need experience to teach others.
- I rewrite until I have a handbook that is interesting, effective, and concise.
- I release the handbook for free. Each takes around 1,000 hours.
I release handbooks instead of books.
Counterintuitively, books are a worse medium for learning:
- Books become outdated, whereas I update handbooks a few times per year.
- Books lack audio and video, which are at times critical for effective teaching.
- Books contain boring filler to reach page count requirements.
- Book excerpts can't be linked. So, people rarely return to re-read.
My startup is Demand Curve, a Y Combinator-funded resource for helping companies grow. We train teams in marketing, help them hire marketers, and run a growth agency. Clients include Microsoft, Segment, Imperfect, Zendesk, and many others.
I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.
In my free time, I write handbooks and blog posts on Julian.com. They're read by 1.5 million+ people per year.
Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. After our launch, I wrote the guide that many startups consult when choosing a name. NameLayer was later acquired by Techstars.
I also created Velocity, a popular animation library used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.
Rick and Morty
Talk to me on Twitter
Say hello on Twitter: @Julian.
I tweet about writing, critical thinking, and audience growth.
You can also subscribe below for early access to my future handbooks.
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