I use this site to deconstruct how things work:
I release online handbooks instead of books. Books are worse for learning:
“I had lunch with a producer a few years ago. At some point, I said, 'Every film I do, I have to believe that I’m making the best film that’s ever been made.' He was absolutely shocked by this. It just never occurred to him that someone would think like that. And that, to me, was truly shocking—because films are really hard to make. They're all-consuming. Everything goes into it for a couple of years. So it had never occurred to me that there were people doing it who weren’t trying to make the best film that ever was. Why would you otherwise? Even if it’s not going to be the best film that’s ever been made, you have to believe that it could.” —Christopher Nolan
I founded Demand Curve, a Y Combinator startup that helps grow startups: We train teams in marketing, we help them hire marketers, and we run an ads agency. Clients include Microsoft, Segment, Imperfect, Basecamp, and Zendesk.
I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.
In my free time, I write handbooks and blog posts on Julian.com. They're read by 1 million+ people per year.
Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. NameLayer was acquired by Techstars.
I also created Velocity, a web animation engine used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.
Say hello on Twitter: @Julian.
I tweet about writing, critical thinking, and audience growth.
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