First, master fundamentals. Then, play infinite games.
I use this site to deconstruct how things work:
- I pick a skill I want to be good at.
- I research and experiment to uncover its principles. I question assumptions behind conventional teaching—because best practices are often suboptimal.
- I get my hands dirty. "The difference between knowledge and wisdom is experience,” and I need real experience to teach others.
- I rewrite until I have a handbook that is interesting, effective, and concise.
- I release the handbook for free. Each takes around 1,000 hours.
I release handbooks on the web instead of books. Books are worse for learning:
- Books become outdated, whereas I update handbooks a few times per year.
- Books lack audio and video, which can be critical for effective learning.
- Books contain boring filler to reach page count requirements.
- Book excerpts can't be linked. So, people rarely return to re-read.
I founded Demand Curve, a Y Combinator startup that helps other companies grow: We train teams in marketing, we help them hire marketers, and we run an ads agency. Clients include Microsoft, Segment, Imperfect, Basecamp, and Zendesk.
I also write TechCrunch's growth marketing column and occasionally appear on podcasts to chat about growth, including Indie Hackers, The Hustle, and Mixergy.
In my free time, I write handbooks and blog posts on Julian.com. They're read by 1.5 million+ people per year.
Before Demand Curve, I started NameLayer, a domain name inventory that sold domains to startups and Fortune 500's. NameLayer was acquired by Techstars.
I also created Velocity, a web animation engine used by Samsung, Uber, WhatsApp, and thousands more. I published a book on it via Pearson. Velocity was awarded the Stripe Open Source Grant. I was interviewed about my open source work on Forbes.
Rick and Morty
Clickbait news 🚫
Celebrity gossip 🚫
Teen pop 🚫
Added sugar 🚫
City noise 🚫
Emotional bias 🚫
School systems 🚫
Twitter snark 🚫
Say hello on Twitter: @Julian.
I tweet about writing, critical thinking, and audience growth.
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