The best topic to write about is the one you can’t not write about.
It’s the idea bouncing around your head that urges you to get to the bottom of it.
You can trigger this state of mind with a two-part trick.
Part one is choosing an objective for your article:
Part two is pairing the objective with a motivation:
Your objective clarifies what you're trying to accomplish, and your motivation ensures you see it through.
That’s all that's needed to write with conviction. Pair an objective with a motivation. If you lack one of these elements, you tend to not finish your article.
If the right objective and motivation combo isn't coming to you, that's okay. Start writing. In later drafts, a clearer objective will emerge from your web of thoughts. At that time, you can do a ground zero rewrite with your objective in mind.
Next, with your topic chosen, you'll uncover what to say about it.
Which idea, of all those swimming inside your brain, are you compelled to pursue the way Ahab was driven to hunt Moby Dick?
Think of hooks as pulling your readers in.
There’s a negative force simultaneously pushing readers away: their skepticism.
Skepticism often outweighs the strength of your hooks, and readers abandon your post.
You can do something about this. Within your intro, you can proactively counter the five types of skepticism readers have:
By both hooking readers and neutralizing their skepticism, you generate goodwill. Now they're eager to read the rest of your post.
Click the button below to reveal the introduction to my Build Muscle guide.
I've called out the key sentences used to proactively address skepticism.