Write Well

Our goal

This handbook helps you write nonfiction books and blogs.

What is writing?

Writing is the act of thinking clearly with the help of paper. Writing slows down your thinking so you can play with your ideas.

Why write nonfiction?

1. Leverage

Writing is one of the most radical things you can do without money. Skilled writers change the world from their couch. One writer reaches millions.

Keeping thoughts to yourself is therefore a disservice to the world. If you have something important to say and you say it well, you send strangers down paths badly needed.

2. Clarity of thought

Writing is a laxative for the mind. When you write, your brain can't help but to draw connections between ideas and explore their implications. It also shines a light on their logic. In fixing broken logic, you gain clarity of thought.

3. Human connection

The most efficient way to meet interesting people is to become someone they already want to meet.

You do that by doing interesting things and writing about them publicly. When you write publicly with an authentic voice, like-minded people want to meet the person behind that voice. Writing is a beacon.

What you'll learn

Together, we'll deconstruct any topic you want to write about. You'll learn to be more interesting, substantitive, and resonant.

I’ll provide a cheatsheet on the last page of this handbook, but I recommend taking notes. Doing so forces you to slow down and make connections between ideas. Reading educational content without taking notes is like exploring a new territory without drawing a map.

Tip — See the bottom of your screen for quick navigation links.

Who should read this?

This handbook is for:

  1. Advanced nonfiction writers wanting to improve their craft: You’ll learn unique insights to better understand how exceptional writing works.
  2. Aspiring writers who fear publishing online: This handbook may help increase your confidence. We'll overcome blockers together.

Over the next 30 minutes, you'll become a more deliberate writer who understands why they're writing what they're writing. There's a science to nonfiction that many have overlooked.

Who's Julian Shapiro?

I spend thousands of hours deconstructing topics. I compile insights into handbooks (like this one). Over a million people read them annually. I also write threads on Twitter, which are read by millions every year.

Readers enjoy my writing for its density of insights and its concision.

Before this, I wrote a column for the largest tech news site, TechCrunch. And I authored a boring programming book for Pearson Education.

You can learn more about me on my about page.

Next page — Writing an introduction

Deciding what to write about.